REIhomesales Investor Theme

A lot has been happening at REItrainer.com. A few weeks ago, we added a new section to REItrainer.com to focus on using WordPress for real estate investing. We also updated the site’s look and began offering our free WordPress themes designed just for real estate investors. In the short time since the update, we have gotten a lot of great feedback and made many improvements to our WordPress themes for real estate investors. We also added a few new resources unlike anything we have seen out there. The best part… as usual, everything is FREE.

The most exciting new item that I want to mention is the new WordPress Investor Theme. The new theme takes the core functionality of our original HomeBuyer theme and combines it with a bunch of new features to make the ultimate WordPress Theme for real estate investors. This new theme allows you to generate any type of real estate investor leads. It can be easily customized to focus on home buyer, home seller, wholesale buyer, private money lender, or any other type of real estate leads… or you can use it to generate them all on one site!

Easily add iconic links to your social network site profiles like Facebook, Twitter, Myspace, LinkedIn, YouTube and more with our new social network integration features.

Add Google Adsense ads, or any other ads, quickly and easily with our easy to use theme admin controls. You can also add Google Analyitics, YouTube videos or playlists, as well as easy to set up forms from our new REIhomesales WordPress Form Pack presets. It also now has the ability to generate squeeze pages super easily to allow you to capture any type of real estate leads or sell any product that you want to sell.

At REIcreator, we have built many websites for real estate investors, and this theme seriously has everything a real estate investor could need on their website. All built in, and all for free. To learn more about this fantastic website solution for real estate investing, you can visit REItrainer.com and read all about it.

Once you see the theme, you might think we are crazy for giving it away for free, but just wait until you see what else we are now offering on REItrainer.com. We are now giving away easy to install page content presets for WordPress that contain all of the basic page structure and content needed for any type of real estate investor website. Combined with our awesome FREE WordPress themes, the REIhomesales WordPress Content Pack for Real Estate Investors creates a fully functional, easy to edit real estate investor website with all the pages and content you need to get your site online in lightning speed. Once you have a WordPress site and our Investor Theme installed, simply import the Content Pack Page Preset file, and it will automatically fill in all the pages and content for you.

You might think that we couldn’t give away anything cooler… but we have even more to give. On top of the theme, and the full content pack, we are now offering pre-written form presets to use with the theme and the cForms II plugin. This allows you to add any type of lead generation form that a real estate investor site could need. The presets have everything including the forms themselves, pre-written auto responder messages, the ability to store form data in your WordPress database and they email you automatically every time someone fills out a form on your site.

With the REIhomesales Investor WordPress Theme, the WordPress Content Pack and Form Pack, you can put together any type of real estate site you want. You can set it up in different configurations to generate specific types of leads, or you can leave all the features turned on to create a full featured real estate website for you business.

On top of all these new products, we also added a nice new section to tell you all how to use and set up all of our new WordPress products. We go through the set up process step by step, telling you all you need to know to get your site set up in no time. We also added a new help form to REItrainer.com for anyone to ask us anything about our themes, our content, our form presets, or anything else about using WordPress for real estate investor websites, or anything about real estate marketing. At REItrainer, we are serious about creating ground-breaking tools for real estate investors and we give almost everything away for free… for real.

If our new products and support don’t make it easy enough for you, don’t forget that we offer full WordPress setup and hosting solutions at very competitive prices. Ask us about how we can help you turn your site into a lead generating machine for next to nothing. Not only do we know how to make a truly effective website for any business, we specialize in creating websites for generating real estate leads. Don’t waste your time or money on generic web designers that don’t know the real estate business, or website systems built by real estate gurus that don’t know how to make websites… at REItrainer.com we have everything you need, and all of our products are FREE.

At REIcreator.com, we currently use WordPress on a few of our sites for a few different reasons. Although we develop websites ourselves, we found that WordPress came almost all of the functionality we needed for our blog. Rather than “reinvent the wheel” or use some other CMS like joomla or tridian, we decided on using WordPress to manage our real estate investing blog site, REItrainer.com.

By using WordPress, we had our site up and running in a matter of hours. I was able to design a custom theme and fill it up with our old articles in no time. After it was set up, I was able to give access directly to my writers and they are now able to easily post articles and pages without having a web designer or developer involved. They don’t really even really need to know anything about websites. All they need to do is write words. WordPress allows me to give them an “author” account, so they can write all they want and all I have to do is hit “approve” and it goes live on the website. You can set these approval setting however you want, I just like to have the final say on what goes online so I set it to give me that control.

Once the article is posted, WordPress allows people to post comments about your articles on your site. You can turn this off if you want but by having people comment on your articles, it looks good for your site and helps you gain rank on search engines. The reason for this gain in rank is due to the fact that search engines love new content. If people are commenting on your articles, your article is continuously getting updated as far as google is concerned. I have our comments set up so that I get to approve them before they actually go live on the site. This allows me to filter out the spam.

The comments settings are one of many simple settings in the WordPress control panel. In this easy to use admin, I am able to easily add and edit user accounts, add and edit articles, add and edit pages and much more. It is set up pretty nice right out of the box. A person with hardly any technical knowledge of the internet can be blogging and editing web pages in no time. If you have ever posted a blog or a comment on a website, you can manage a WordPress site.

To get a WordPress site set up, you will probably have to enlist the help of someone with some web site developing experience, but it will be the best money you ever spent. You can usually get someone to set it up for you for a few hundred dollars or less. If you pay for a web host, you are looking at around $10 a month or so, and around $8 per year for the actual purchase of your web site’s address. So, depending on how much your developers charge to install it, you could end up only having to spend a little over $100 a year to have a super easy to use and easy to update website. I forgot to mention that the actual WordPress application is totally free. All you have to ever pay for is setup, hosting , optional customizations (and sometimes help).

Of course, at REIcreator.com we can service all of your WordPress needs from simple WordPress installations to supercharged custom WordPress plugins and custom WordPress themes. Below are a few examples of WordPress sites that REIcreator.com has designed. These sites have a little more to them than just the basics, but they are still examples of very affordable websites that anyone can easily update.

http://CMYatesNews.com

This site is real estate investor and private money expert, Chris Yates’s video blog powered by WordPress. It utilizes a few addons and customizations such as the youtube video playlist, twitter feeds and others. The forms are made with infusion CRM and just needed some styling to plug them in nicely. The main appeal for using WordPress here is the fact that it is basically a blog. Chris is able to easily update and add pages, articles, blogs, events, videos, products for sale, tweets, and more… and he never has to wait for a developer to get around to updating his page.

http://CMYatesCapital.com

After seeing how easy it was to update his news page himself, Chris Yates had us rebuild his main private money lending website on the WordPress format. We were able to copy his existing site onto a WordPress and make it a lot prettier in a matter of a few hours. Now he automatically has a blog installed and he now has the ability to edit any page, add a page whenever he wants without the help of a developer. This saves so much of a few different people’s time and in turn saves him a ton of money.

http://REItrainer.com

This is our original WordPress site. We set this site up simply to allow anyone to write articles for us and allow them to post them on the site without taking up our valuable development time. It is pretty basic as far as the structure of the site. There are some great articles for getting started in real estate investing, Property Wholesaling, Private Money Lending, Buying and Selling Houses, Rent to Own and more. It also has a great real estate glossary on there.

There are so many ways to use a WordPress website to benefit your real estate investing business. This article is just the tip of the iceberg. I didn’t realize how huge the post would get in such a small amount of time, so I will probably need to make this into a series of posts. There is so much you can do to benefit your real estate business with a WordPress site. Once you get it set up, the sky is the limit. I will get more in depth on some more specific WordPress topics in my future posts. I will talk about using WordPress sites in different areas of your real estate investing business, such as marketing to home buyers and home sellers, generating private money, building wholesale buyers lists, using adsense and other banner programs, affiliate programs, selling ebooks and products and I am sure I will come up with even more topics.

You can easily do all of these things and more with a WordPress site and many people can figure out how to put all of these things into action after they get their site and tinker around with it a bit. Please feel free to post questions in the comments on this page and I will answer them so everyone can see.

If you are generating calls, you can generate web clicks. If you are not generating either, then you simply need to develop a marketing plan. I have seen a million different programs and manuals and heard the same thing over and over and over again and I am sure you have too… But here it is again, and I wont charge you one penny for this information. I am actually writing it in this article so that I might have to explain it verbally one less time in the future. I don’t know how many people I have told about how to effectively market their businesses over the years. All types and sizes of businesses have come to me for their marketing solutions. The ones that put all of the aspects of my simple techniques into action are the ones that make money and that is all there is to it. You can effectively generate leads on any size budget. You can start small and increase your marketing budget as your income increases. It is very simple and it amazes me how many people actually spend money on this info, when everyday, every person in America is bombarded with ads of all kinds. Just think about it for a second, how do you know about any company you have ever known about?! Either you saw an ad of some sort or you saw the sign on their building or you happened to meet that person and get their business card.

Business Cards

So lets start with the most affordable way to start marketing your business.. business cards. I should wait until after I explain branding, but even if you don’t have a company name you need to have a business card. Most people don’t know how effective these things can be. Then there are those that will say they are a waste of time. People that doubt them, simply don’t know how to use them the right way. You need to make your cards stand out and make people remember you. You need to have as much info about you or your services on there as you can squeeze onto it. I won’t get too detailed about the actual design but it is key that the design pops and is easily remembered. It also is VERY good if your cards have an actual logo or branding that matches your other marketing materials.

Another thing about business cards that I see people fail to do over and over is simply putting information on the back of the card. Handing out business cards with nothing on the back is just a shame. You can put anything on there… so why not tell people about what you do on there? Putting as much information on the card as possible is crucial. I personally make my REIcreator cards twice as big as a regular business card and they fold in half to form a mini brochure and people always comment on them when I hand them one. Make your business cards pop and make them as informative as possible and you will see increased results. Handing them out with confidence and a good attitude doesn’t hurt either. Make the person you just met remember you forever!

After you get your cards, GIVE THEM OUT! They do not work if they stay in the box. Give your card to everyone you meet no matter who they are. The more you give out, the more people have your number when they need it.. and you never know when that might be. REIcreator.com can supply you with business card designs and/or printing. We offer full color 2 sided glossy business cards for the low price of $200 for 5000 cards! We can also match them to your website and your branding to make you look like you are serious and professional. A lot of people tell me they don’t need 5000 business cards and I can’t imagine why they would say that. The price for getting 1000 is probably $25 less than 5000. I would rather not have to think about reordering business cards so I just buy 5000 and try my best to give them all out.

Another thing I do when buying business cards is that I get a set that actually has my name and personal contact info on them (or whichever employee they are for). These are the ones I give to people that I meet personally and want them to call me directly. I make another set that is more “generic”. These ones just have my company name, web address, office phone number (or hot-line number), and the key info about whatever the business is. I give these ones out EVERYONE and leave them EVERYWHERE. I also give them to my new employees to give out while they wait for their personalized ones. This allows my new employees to get out there right away and start generating leads for my companies before I even get a chance to get them their own cards. This also comes in handy when new employees don’t end up working out. They are basically mini fliers and anyone that calls or visits the website because of them gets pre-screened by my voicemail or website system and I don’t need to talk to them unless the lead is a hot one.

What is Branding?

“Branding” is the practice of designing all of your marketing materials so that they have the same look and feel. A Lot of investors sort of dismiss this for some reason, but this is a very important part of building recognition in any marketplace. Think about every store or business you know of that is successful… they all have a logo and all of their ads look similar. This is not a mistake or a coincidence. Having a logo and matching branding is very important in gaining recognition. The more times a person sees your logo or your branding design, the more they will remember it. That is just a fact. You need to get your logo and message in as many places as possible… that is marketing. You must have a good company name and a recognizable logo and you must get it out there. Even if you don’t have an actual logo… if all of your marketing materials look the same, you will be more recognizable. By matching your business cards, fliers, ads, signs, and other marketing items to look like your website, your marketing will be more effective because people will begin to remember you and your brand. REIcreator’s marketing packages combine all of the print designs and website designs to create pre made matching branding for you. We can also create custom logo designs and all of the matching marketing materials that go with it. Just contact us and ask us how to make your business stand out and be remembered by the people that need you the most.

Am I Marketing Yet?

Almost. Let’s talk about the ads you need to put into action in order to market effectively. There are many types of ads you can use to generate leads. You must have some sort of ads out there or else nobody is ever going to know about you. Let’s take an in depth look at some of the different types of ads that a real estate investor should be using.

Bandit Signs For Buying & Selling Properties

I think everyone uses these or at least knows what they are, but I am going to go into this topic pretty deep simply because most people don’t fully understand how they can use these signs to their peak potential. So I am just going to tell you how we use them.

When used for buying houses, these signs are used by many and hated by many others. So when I put out bandit signs, I don’t put my actual company logo , phone number, or web address on them. You may be thinking, “so how do you get the leads if they don’t know your number or web address?”… easy. The phone number on the sign simply goes to a recorded message AKA “24 hour recorded message” with a simple message with info about I can buy their house and they can either visit my website (the one shown on the sign), or they can talk to a live operator. I will talk more about the live operator later but for now lets just say the caller wants to check out the website and get more info.

As I mentioned, the web site address on the sign is not my company’s main website. The web address takes you to what we refer to as a “bandit site”. It is a site with all of the information they need to know about the process involved with selling a house to a real estate investor and has questionnaires and other information capturing features. As a matter of fact, it is the same as my main company website with one difference… There is no real logo or mention of a company name on this website, nor is there a mention of who owns it. It simply states the info they need to know and has a form on it for them to fill out and tell me about their house. The web address is also registered as private, so nobody can find out who owns the address without getting a court order. Now you might be asking why so secretive, and why do i need the separate copy of my website? The answer is simple. When people that don’t like my signs being placed around town get angry, they have no way of really figuring out who put the signs there. But due to the way I have my phones messages and websites set up, I can still collect all the many many leads that these signs generate and not get in any sort of trouble from sign haters. I don’t ever even talk to any one that comes from a sign until they have already been filtered through my pre-screening process and I am sure that the lead is hot. Now I realize that I said before that everything needs to match, but this is one aspect of your business where you don’t want to be recognized but you still want to reap the benefits of these highly effective signs. REIcreator.com can supply you with eye popping bandit signs, designs or both. We are experts in generating leads and avoiding trouble with these signs.

Excerpt from: Step One: Establish Your Business’s “Home Base” With a Home Buying Website

REIcreator’s home buying website package for $500 comes with five copies of the website for the same price. The way it is intended to be used goes as like this… You set up one as your main home buying site. You can put your logo, your real company name, your number and any other information you want on this site. It is your home buying business’s “official site”. The other four sites can be used as bandit sites and you can monitor the effectiveness of each one’s marketing so that you can make adjustments on your marketing techniques and easily find out what works the best for you. All of the leads from any of the sites get filed into the same place in your REIorganizer and are labeled with the name of the site that the lead came in from.

You could also give a copy of the site to a bird dog, or tell a bird dog that he should buy his own set of 5 for $500. A bird dog can escape the stigma that they carry very quickly by simply changing his pitch a little bit. By making a simple alteration to the normal bird dog routine and using a REIcreator website system, a bird dog can become a lead generating machine. By marketing yourself correctly you can go from looking for leads to having leads coming right to you in no time. A Bird dog could also quickly graduate to be a real estate wholesaler very easily if they use their site effectively. I will go more into detail about how a bird dog can use the sites to spring board themselves into more serious real estate investing later but I wanted to address bird dogs here and mention that all of these marketing techniques can be used by bird dogs to generate leads the same way a real estate investor would.

When I use bandit signs for selling houses, I use them a little bit differently than when buying houses. For some reason, people tend to not get as offended by the signs that have houses for sale on them. I use a few different signs for my home selling. First, I make a batch of signs that have the actual property address on them and some details about the house. These have a phone number and pin number on them for each house. They also have a web address and pin number. When someone calls the phone number and puts in the pin number they get a message explaining the details of the house for sale and might even give them the lock box code for them to gain access to the house themselves and take a look. If they are interested, they can leave a message and I will return their call and try to get them into the house as fast as possible. Sometimes I don’t put the lock box code on the message. In those cases I give them the code number when i speak to them or I will make an appointment to have one of my people show them the house. They can also visit my website and look at photos and the details of the property. If they are interested, they can apply for the property right there on my site and I get emailed instantly when they submit their information.

I put these signs in the area where the property is. Mainly to attract people that drive through the neighborhoods looking for a potential home. These also give the people in the neighborhood all the info they need if they want to refer the home to a friend that might be looking to move into their neighborhood.

A lot of times, the house will sell before I run out of these property specific signs. You might think, “what a waste”. On the contrary, I continue to put out the signs after the specific property has sold. To some this might seem odd but here is why… If someone calls about the property after it is already sold, I simply tell them that it is sold but I can get them into a house in the same neighborhood that is just like it about 90% of the time. I simply gather their information and add them to my potential buyers list and then proceed to find another house in the neighborhood that I can match them with if I don’t already have one in my inventory.

The other home selling signs I use are the usual “for sale by owner” sign with the arrow pointing into the neighborhood and the address on it. I usually just use a few of these around the neighborhood and write the specific info on them with a magic marker. I get the blank signs with the arrow and “for sale by owner” in bulk to save on printing costs.

Another sign I use for selling simply says “own your own home today! Home purchase programs available for anyone” and it has the phone number and website address on there to tell tell how to get more info. I pretty much put these ones wherever I can. For some reason, these ones still don’t cause as much trouble as the home buying ones.

One more little trick I use is that I will take some of the old signs from sold properties and turn them over and hand write “for sale by owner” with the phone number and web address on the back with a big fat magic marker. This gives the impression that the house is for sale by a private owner. These signs look “unprofessional”, but they work awesome. If someone looks at the message on the back… that’s ok because that is mine too.

It is easy to find houses for sale. In order to sell them after you buy them, you need to have a list of buyers at all times. Generating a buyers list is crucial if you don’t want to be left sitting on some unwanted house. If your buyers list is constantly growing, you will be able to sell your properties with no problem. In some situations you will end up having a buyer for a house that you don’t even have yet. Obviously, this is not a bad thing.

Fliers

Using fliers can be a very effective way to generate calls and web clicks when done right. I have seen many flier campaigns fail over the years and it is always because of two things… either you are offering something that absolutely nobody wants, or you simply gave up. Obviously, being able to pay cash for some one’s house and being able to save them from foreclosure and save their credit does not fall into the first category (especially in today’s market) so the only way your fliers will fail to generate leads is if you give up on your fliers. To be more specific, a lot of times people will think “hey I am going to put out fliers and get a bunch of calls”. While they are correct in thinking that, most of the time, when the phone doesn’t ring a single time after the first round of fliers, people get discouraged and they don’t put anymore fliers out because the first ones didn’t work. The trick here is to not give up. You must hit the same houses over and over again with fliers that are branded to your company’s look so that the message gets drilled into the recipient’s mind over and over again. Pick the areas that you want to buy houses in and hit them with fliers again and again. Don’t spread yourself over to much area unless you have a good way of delivering all of the fliers. Fliers don’t usually start working to their maximum potential until after the 8th time they are delivered to the same place. After your flier has been dropped off ten times to the same house. those people will inadvertently remember your message and most likely will tell someone about you if they hear that someone wants to sell their house or if they are about to get foreclosed on.

Another thing to think of is the fact that the people on your delivery route might be living happily, safe from foreclosure, and don’t need you… yet. If in fact they ever are in need of getting out of their house quickly, they will already know who to call because you have been dropping fliers off to them regularly for as long as they can remember. The key to effective fliers is repetition. When I pick a fresh area for fliering I hit them twice in the first month of delivering and then hit them once a month after that for a while and sometimes will drop that to quarterly after i feel that the neighborhood knows I want to buy any house that comes up for sale or is in danger of foreclosure in that neighborhood. Of course I put a message on there about how I give cash rewards for referrals. This gets people to tell me about vacant houses nearby or their friend’s houses all the time.

I also will hand out fliers (or pay someone to hand out fliers) at any place that has a large group of people attending. You never know who you might hand a flier to at your county fair or the rib cook off or any event that the general public attends. Fairs, festivals, parties and any place that I can get a backpack full of fliers into, I will be there passing out fliers. I recently attended a NASCAR race and was there before the race “tailgating”. I could have kicked myself for not having my fliers with me. I could have handed out 10,000 or more in one place and still been able to enjoy the day at the racetrack after planting the seed for an unreal amount of leads. I will defiantly be showing up early to sporting events in the future, armed with as many fliers as I can carry.

REIcreator.com has great prices on all types of fliers and flier designs pre-made to match our web sites. We have been responsible for the distribution of millions of fliers resulting in thousands and thousands of leads for all kinds of business’s and services. We know what works and what doesn’t. The bottom line with flier is basically this… if you choose to use fliers, you must commit to using fliers. Otherwise you might as well not bother buying the first batch, because usually the first ones won’t generate many calls at all. If you continue to flier the same areas again and again the effectiveness of the fliers will snowball over time due to the brand recognition you will automatically gain through repetition.

Now that we have discussed the general theory of fliers and repetition to generate brand recognition. We can apply the technique of repeat delivery of your marketing through a few avenues. This is how you build a successful marketing campaign. You must use as many ways that you are able to use in order to get your message to the people that need to see it. The more ways a person receives your message, the more they will remember you. As with the fliers, you must continue to repeat the ad a few times before you can expect real results. Don’t try to many for you to handle or afford… but the more you can put into action the better.

Let’s talk about this a little more in depth. Fliers can work very well any which way they are delivered. At first you might put them out yourself. After a few deals, you might pay someone you know to put them out. After a few more, I would recommend a few different ways of actually delivering fliers. First, I would try to manage the cost of getting my flier delivered inside the newspaper. This is very easy and is not that expensive a lot of the time. The price obviously fluctuates from paper to paper, but this is definitely worth giving the local newspaper (or anything else that is already being delivered) a call. You might even be able to get a local pizza shop to put your flier on every box that goes out of their shop. You could even go so far as to offer a pizza related special on the flier like “sell us your house and get free pizza for a year”. The sky is the limit with gimmicks but the point is that there are already many things being delivered to everyone everyday… you can usually find a way to get your flier in the door without paying someone just to walk around posting fliers on mailboxes or doors… Unless you are a doorknocker. In which case, go out there and knock on those doors and leave them a nice piece of reading about what you do. Having it look nice looking and informative is key. Also try other items such as key chains, mugs, magnets, pens and anything else you think of. Get creative, but remember, it also should match the look of your over all branding or you will reduce each item’s potential effectiveness.

Postcards

In the same category are postcards or mailers. You can get away with mailing fliers by simply “blanketing” an entire zip code. Your flier doesn’t have to look like a postcard or be addressed or stamped or anything. You can simply take the stack to the post office and tell them to deliver them to every house in an entire zip code. Many post offices will even let you choose the actual subdivisions and areas within a zip code. All you have to do is ask. The price is a bit higher than other delivery methods but your ad gets placed in the mailbox by an official federal employee and people know that cost money. This gives you a little bit of instant credibility. Hit the same neighborhoods 10 times in a year and you will get plenty of leads. Don’t be discouraged by the lack of calls from the first mailing. You can’t expect too many calls from these blanket campaigns but they will generate leads if you keep them going. One more great thing about this technique is that you can use the same fliers that you already give out to everyone and whatnot… so you can just keep getting the same design over and over again for quites some time… maybe switch up the message from time to time and make special ones for the holidays if possible. I personally try to make the best possible flier i can imagine and get as many as i can possibly afford. Some people think buying 100,000 fliers is crazy, but if you are able to, you can cut your marketing cost dramatically by buying your marketing materials in bulk.

Doorhangers

Door-hangers can be used exactly like fliers but I personally wouldn’t use them this way unless I was actually out door-knocking. First of all, door-hangers are more expensive than fliers. Second, Door-hangers are harder to put on each house than a flier. They take longer to distribute each one because you actually walk up to each door and place it on the handle. This doesn’t sound tough but try doing 1200 of them in a day and you will see what I mean. I personally use door-hangers only when I (or my bird dogs or flier guys) see a house that looks either vacant or like it could be a lead. The message I put on the hangers is pretty much the same message as a flier, but I get door-hangers that are perforated across the bottom to create a “tear-off business card” that looks a lot like my generic business cards I mentioned before. If I am driving through a neighborhood and I see a house that looks like I might want to buy it for whatever reason… I pull over and grab one of the door-hangers that I keep stocked in my car at all times, and I pop that thing on the handle and drive away. Other things I keep in my car at all times are… a ton of fliers, business cards and other promotional items just in case I need to give something to a potential lead. REIcreator.com can supply you with these “rip hangers” as well as all of the other marketing items I have discussed so far that are all designed to match your site and company branding.

This just about covers all of the common ways that investors use for their marketing. I will discuss more traditional advertising methods such as newspaper ads, other periodicals, auto trader, billboards, wrapped vehicles, TV ads, radio ads, creative billboard type ads, co-branding to save money and other ways to get your message out there in part two of this article.

A website designed specifically for home buying can dramatically increase the effectiveness of your time on the phone and allow you to handle more volume right off the bat in a few ways. In this day and age, having a website is a must for anyone trying to be taken seriously in the business world. By simply having a website in place right away you can establish a “base of operations”. For many private real estate investors, having a physical office is simply unnecessary and usually it is a waste of money unless you are running a pretty large operation. Even if you need an office… you don’t really need to be there personally and you don’t want anyone doing anything that they don’t absolutely have to do manually. Many repetitive tasks can be eliminated if you have the right systems in place from the start. So get a web address and get the best looking website you can manage to get online as quickly as possible. Of course you can contact REIcreator if you want to get a professional, highly effective home buying site or a bird dogging site for $500. Our sites are designed for maximum effectiveness and are very affordable. They pay for themselves in no time and can optimize your time considerably. You can even earn money just by being a REIcreator member through our zero effort affiliate program.

By simply adding your website address to your business card, ads, fliers and other marketing materials, you will automatically cut down on the amount of incoming calls from unmotivated sellers simply based on the fact that most people will want to check out your business and see what it is all about before calling. If your website has all of the answers to all of their questions, you wont get calls from people that just have simple questions for you. The website allows your visitors to find out the answers on their own without calling you and wasting your time. When a potential customer visits your site, likes what they see, and can operate it easily, they will return for business with you as well as recommend it to others, bottom line. That is crucial in building one’s recognition in business, customer satisfaction.

Once people have come to your site and read about the things you can do for them they can simply fill out the ” Home Seller Questionnaire ” and send you all of the information that you need in order to decide if you want to buy their house. The questionnaire is very simple and non threatening, however It is set up to weed out unmotivated sellers. If someone fills out the form, they are a motivated seller and are serious about selling you their house. When you call them back, you will already have most or all of the information that you will need in order to make an offer right away. What if your time on the phone was spent making offers rather than explaining all the ins and outs of the real estate business? With our systems in place, it can be. Think of it as a robotic secretary that can instantly sense that someone is serious or not serious and let you know immediately everything you need to know about the serious visitors and at the same time, give out all the information your visitors need to know about what you do and how you can help them.

You obviously will still want your phone number on the marketing you put out and you will still get the same calls you get already. Rather than taking these calls yourself, you can steer the calls to the web via a voicemail message, information hot-line, or even have live operators set up to take the calls and enter the info into your REIorganizer for you. All of these are very inexpensive and will be talked about later in an article to come. The point is, you don’t need to waste time on the phone with unmotivated sellers or buyers. REIcreator.com can set you up with a custom solution to fit your specific needs even if you don’t know what those needs are. Just tell us about your business and we can design a plan for you that will optimize your work day in ways you could never imagine.

Now all that time that you used to spend on the phone with unmotivated sellers can be spent getting more traffic to your site. Increase your traffic through smart marketing techniques and you will be generating tons of hot leads in no time. I will explain more about marketing your site effectively later in a future article.

When visitors fill out the ” Seller Questionnaire ” on your site they go through a 3 part form that sends you information as soon as they enter it. The data is sent to your email or your smartphone instantly and is also filed away in your REIorganizer, REIcreator’s back office and database. Sometimes you can actually call them back while they are still filling out the second part of the form. If it looks like a hot lead to you, you can call them immediately and let them know that you are the best guy to work with and that you mean business. By calling them back quickly, you immediately stand out amongst your competition.

Some visitors might not quite be ready to fill out the whole form and will quit after the first step. The info is sent to you when they click the continue to the next step button, so even if they don’t feel like telling you their whole story yet… you at least got their contact info and you can decide if you want to followup.

Other visitors might not want to fill out the form at all just yet. They might want more information about the process involved with selling their house to a real estate investor. This is where “Free Reports” come in. REIcreator’s websites are set up to get people to download a free report containing more information about selling their house to you. In order to gain access to download this free report they are required to at least give you their email address. This isn’t necessarily a “hot” lead… but it is still a lead because that person must have some interest in what you do if they requested the report. We have a bunch of pre-written free reports for our members to use but you can make yours say whatever you would like.

So now you have a way to automate the collection of lead information and determine how hot the incoming leads are. You also have a way to keep all of those leads organized and you can access them any time, any where in the world from any computer with an internet connection. Your leads are kept safely in an online database that you can access from any computer. When you become a REIcreator member or customer you are given a copy of REIorgainzer. REIorganizer is an easy to use online management system for your website that allows you to view and edit your leads and contacts and much more. As I mentioned before it also emails you lead info as it comes in so you know instantly when you get a new lead.

With REIcreator’s home buying sites you can filter out unmotivated sellers, focus your attention on the hottest leads, and keep all of your leads and deals organized and managed beyond your belief. By organizing your incoming leads, automating followups, and easily being able to know which deals are hot, you will be able to increase the amount of deals can do per day without a doubt. The number of deals you are doing currently can be increased if you can eliminate time wasting tasks from your work day, and that is a fact. Having automated systems in place is the key to being able to expand. REIorganizer is just that… a Real Estate Investment Organizer. It is not only the control panel for your websites but it is also a business management system as well as a customer relationship manager (CRM).

I am sure at this point some people might be thinking, “great, my leads will be organized and accessible, but I don’t even have any leads to organize!”. Simply having a website for your business is not going to get you the leads. The website is basically for giving you an identity, informing people about your company and automating your mundane tasks as well as listing your properties for sale (which we will cover later in an article about our Property Selling Websites ). In order for people to know about your website you have to find a way to tell them to go there. Getting clicks to your website is a whole other topic altogether and will be covered in my series of articles about marketing for real estate investors. Call us or visit REIcreator.com today and get your REIcreator Home Buying Website online and ready for business in no time for $500 and $30 per month. By becoming a REIcreator member you don’t just get a website. You gain access to our vast knowledge of the internet, marketing, real estate investing, and all of the many ways that they all can work together through REIorganizer to optimize your work day and allow you to make more deals and earn more money!

REIcreator’s home buying website package for $500 comes with five copies of the website for the same price. The way it is intended to be used goes as like this… You set up one as your main home buying site. You can put your logo, your real company name, your number and any other information you want on this site. It is your home buying business’s “official site”. The other four sites can be used as bandit sites and you can monitor the effectiveness of each one’s marketing so that you can make adjustments on your marketing techniques and easily find out what works the best for you. All of the leads from any of the sites get filed into the same place in your REIorganizer and are labeled with the name of the site that the lead came in from. I will explain how to fully use bandit signs and bandit sites in a future article. You can visit REIcreator.com for more information.

You could also give a copy of the site to a bird dog, or tell a bird dog that he should buy his own set of 5 for $500 (and make $100 in commission from our 20% affiliate program that you can read about here , but that is another story). A bird dog can escape the stigma that they carry very quickly by simply changing his pitch a little bit. By making a simple alteration to the normal bird dog routine and using a REIcreator website system to capture and distribute leads, a bird dog can become a lead generating machine. By marketing yourself correctly you can go from looking for leads to having hot, motivated seller leads coming right to you in no time. A Bird dog could also quickly graduate to be a real estate wholesaler very easily if they use their site effectively. I will go more into detail about how a bird dog can use the sites to spring board themselves into more serious real estate investing later but I wanted to address bird dogs here and mention that all of these marketing techniques can be used by bird dogs to generate leads the same way a real estate investor would.

Why choose a REIcreator web site system?

Our sites not only look absolutely fantastic but they actually can cut down on your time spent gathering leads and following up. With our lead capturing system in place, you simply steer your potential clients to your site and have them fill out the forms or applications that you need from them online and the data gets sent to your email and filed away nice and neat in your REIorganizer. From there you can quickly and easily follow up and close more deals in less time. REIcreator’s Real Estate Investor Web Sites are super easy to use yet packed with all of the features a real estate investor needs to automate their business and free up their precious time. REIcreator’s team of experts is dedicated to organizing your real estate investment business and eliminating time wasting tasks from your day.

REIcreator.com can get you online and actively out marketing your site effectively for less than $1000. Rather than spending $1000 or more on “training programs” and binders about how to market, why not get yourself the tools to increase your business or even get started actually doing business right away? Just call us or contact us and today and introduce yourself. We have ideas and the tools for any level of investor and any type of real estate professional… and we don’t charge you anything to tell you about our techniques. Our expert web site and marketing consulting is included in your monthly service fees. Become a REIcreator member today and increase your productivity and your profits!